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United agree £40m deal with DHL
http://www.guardian.co.uk/football/2...d-kit-deal-dhl
Manchester United score £40m training kit sponsorship deal with DHL • Deal with logistics company runs for next four years • Club also announce partnership with Asian telecoms company Manchester United have confirmed two new lucrative commercial deals, including the announcement of the logistics company DHL as their first training kit sponsor. Although the move might be interpreted by some as controversial given the club's kit deal with Aon, the American financial giant is said to have been fully aware of negotiations with DHL, whose branding will now be worn during training sessions outside of European games. United have not put a figure on the four-year deal, although it is understood the club will collect £40m over the length of the contract. It adds further strength to their vast commercial arm, which is expected to post annual income in excess of £100m when United announce their end of year results at some point over the next couple of months. In addition, the club also announced a three-year partnership with Vietnam's leading mobile telecommunications company, Beeline, to distribute United content in Vietnam, Cambodia and Laos. It is estimated United have 16 million supporters in Vietnam alone. "Manchester United has always been at the forefront of the game off the pitch as well on it and this partnership is another example of that," said the manager, Sir Alex Ferguson. "Everyone knows about the passion of our fans in that part of the world and this deal makes it a lot easier for us to keep in touch with them." |
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