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The Lingotto building in Turin, had five floors, with raw materials going in at the ground floor, and cars built on a line that went up through the building. Finished cars emerged at rooftop level to go onto the test track. It was the largest car factory in the world at that time
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Ask any computer user today and s/he would instantly recognize the green hills, blue skies and the fluffy white clouds — the default wallpaper in Windows XP, Microsoft’s operating system (OS). But not many know that the wallpaper, called ‘Bliss,’ is not a digital creation; it’s an actual photograph of the wine region of Napa Valley, USA. Former National Geographic photographer Charles O’Rear took the photo in January 199
![]() In January 1996, Charles O’Rear was on his way from his home in St. Helena, California, in the Napa Valley north of San Francisco, to visit his girlfriend, Daphne Irwin (whom he later married), in the city, as he did every Friday afternoon. He was working with Irwin on a book about the wine country. He was particularly alert for a photo opportunity that day, since a storm had just passed over and other recent winter rains had left the area especially green. Driving along the Sonoma Highway he saw the hill, free of the vineyards that normally covered the area; they had been pulled out a few years earlier following a phylloxera infestation. “There it was! My God, the grass is perfect! It’s green! The sun is out; there’s some clouds,” he remembered thinking. ... Microsoft said they wanted not just to license the image for use as XP’s default wallpaper, but to buy all the rights to it. They offered O’Rear what he says is the second-largest payment ever made to a photographer for a single image; however, he signed a confidentiality agreement and cannot disclose the exact amount. It has been reported to be “in the low six figures.” O’Rear needed to send Microsoft the original film and sign the paperwork; however, when couriers and delivery services became aware of the value of the shipment, they declined since it was higher than their insurance would cover. Instead, the software company bought O’Rear a plane ticket and he personally delivered it to their offices. “I had no idea where it was going to go,” he said. “I don’t think the engineers or anybody at Microsoft had any idea it would have the success it’s had.” ![]() same hill in 2017 : ![]() |
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