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Originally Posted by Grimson
Nobody had even heard of MLS then. You couldn't put most MLS games on TV when Beckham first went there. The games were played in American football stadiums, with American football lines, small crowds...anyone who tuned in would have switched it off straight away.
Anyway it's not that Sky have won out by getting MLS, certainly not compared to Champions League or any other major competition. It just gives them a small niche that might grow.
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Fair enough, but it does appear to have taken BT's arrival for this to happen. They spent twenty years maintaining that fairly parochial footballing view relative to the money and power they had. Then BT take the Champions League and Sky immediately get the Coppa Italia, Erevidisie and MLS. I still think that they could have closed the market better.
Quote:
Originally Posted by Ethers
BT are spreading themselves too thin imo. Part of the reason Sky have had so much success with La Liga is that they've been able to build up the brand and manufacture interest in it. BT are unable to do that effectively when they show so much football. They'd be better off cherry picking fixtures or leagues for now.
I'm not sure I share your optimism for the CL either, because their domestic coverage is absolutely horrific, and they will surely go down the same populist route.
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I think the only reason Sky have had success with La Liga is that it's the most glamourous league in the world, due to Barcelona and Real Madrid. Generally their coverage is shocking. They've had Gerry Armstrong as their main man for twenty years purely because he spent a brief spell at Mallorca. It's far worse than their domestic production values, which have improved a lot with Neville and Carragher.
With BT, I agree they are the other way around. Good foreign coverage; awful domestic coverage. The main Champions League games involving English teams will be poor if they persist with Michael Owen etc, but the follow-up show that Sky made a mess of should be better if they give it to James Richardson. The show he hosts on Sunday evenings is better than anything Sky have done.