Quote:
Originally Posted by irk
it's already started. there was a programme on the radio about "soccer" in florida. they asked a bunch of early teenagers who they supported and they all said barcelona apart from one lad that said Man City.
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Clubs like City, Chelsea, PSG etc know they are seen as newly-rich pretenders. They're also doing something about it. One of the things happening out here is the money clubs are investing in big youth clubs as a FFP/tax dodge/player development requirement etc. City fund Downtown United SC in New York - hundreds of youth teams, thousands of players. You may recall I turned down an academy job there. And of course they started a NY MLS team from scratch, completely usurping the grassroots efforts of the NY Cosmos. Chelsea now fund CASL, the biggest club in North Carolina, and local rival to the poor-sister club where I coach. They used to have a big plot of land with muddy pitches. Now they have this:
And this:
All the kids in the club get Chelsea kit bags and gear, etc. Naturally, a 6-year-old kid who grows up in this system isn't going to know Chelsea as a newly minted plaything. They'll just be seen as one of the world's biggest clubs. It'll take a generation, but is happening all over the world. My U16 players follow the game passionately, but genuinely can't fathom how much of a nothing club Chelsea were on the global stage just a little over a decade ago. We are the last generation who will bemoan these clubs as 'nothing.' All kids care about are star players and trophies. Drogba and Essien legitimized Chelsea forever in Africa. Zlatan is doing the same for PSG across Europe. And their owners aren't going to just leave. That's the reality I fear.